The Rise of Augmented Reality

From the years 2008 to 2015, augmented reality (AR) was only a technology gimmick that was looking for a market. During the midyear of 2015, the market began a time of recalibration. While the announcements of Apple’s ARKit and Google’s Android ARCore are splashy headlines, most do not believe that they will have a significant impact in the AR enterprise. The most significant development since 2015 has been the advancement of the computer’s vision the integration of artificial intelligence and solid thinking on how to leverage AR to produce more meaningful end-user benefits. Enterprise use cases are now quickly evolving. Let us take a good look at a few examples of augmented reality:

Collaborative Office Tools

Collaboration is becoming increasingly large in value and is increasingly challenging for today’s dispersed knowledge workers. AR headsets can enhance productivity an if connected to the cloud and internet can create virtual meeting places and communication platforms. This will enable users to conduct business collaboratively, work in teams and eventually transact.

3D Modelling for Architecture, Design and Animations

AR headsets have been demonstrated to be ideal gadgets for designing products and buildings. Whenever computer-aided design software was used to perform tasks, the new smart glasses now allow designers to see their design as a 3D hologram. This provides opportunities to peer around the different angles and corners of the design and even inside the object. You can treat it like a real object that is in front of you rather than a mock-up on a computer screen.

Business to Business Sales Tools

Many B2B sales experts are challenged in that they must typically present their products and services remotely. For many products, visualization of where equipment may fit or how a commercial interior builds out will look can help B2B sales experts do their job. According to a study, 40% of salespersons use tablets and 90% of sales organizations are planning to invest more on tablets. This means that most salespersons have the foundational tool needed to leverage AR B2B sales tools.

Smartphones and Tablets are Practical AR Solutions

Despite the push for corporate smart glasses, most of the enterprise AR users over the next years will now use smartphones and tablets. These smartphones and tablets are a very affordable and reliable AR option. The form factor works particularly good for several use cases which include field service, B2B sales tools and of course education.

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