Author: Lewis Carpenter

The Rise of Augmented Reality

The Rise of Augmented Reality From the years 2008 to 2015, augmented reality (AR) was only a technology gimmick that was looking for a market. During the midyear of 2015, the market began a time of recalibration. While the announcements of Apple’s ARKit and Google’s Android ARCore are splashy headlines, most do not believe that they will have a significant impact in the AR enterprise. The most significant development since 2015 has been the advancement of the computer’s vision the integration of artificial intelligence and solid thinking on how to leverage AR to produce more meaningful end-user benefits. Enterprise...

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Preparing for Winter (it’s not too early!)

Top 4 mistakes to avoid when preparing for winter With the UK climate now increasingly unpredictable, it is imperative that businesses up and down the country prepare for every scenario in winter. Unfortunately, several firms feel as though services like gritting and snow clearance can be carried out on a reactive basis, even though this approach usually ends up being too little, too late. In light of this, industry experts De-Ice have come up with a top 4 list of mistakes to avoid when preparing for winter. No winter maintenance plan The most effective way of preparing for winter...

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Now is the time to innovate

The world has been witnessing ground-breaking innovations and it will continue that way. There is no industry that has not witnessed its series of life changing innovations. Some of the innovations are robotic limbs, self-driving cars that will be launched a couple of years from now, space tourism, gene editing, floating farms and several other ones. The new innovations and ever advancing technologies are geared towards providing convenience to humans and to also tackle man’s greatest challenges. UK has witnessed its own fair share of innovations. First off, there are new energy technologies that have the capacity to reduce...

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How good are your KPIs?

Key Performance Indicators (KPI) are used by growing and competitive businesses to measure their business performance. It helps them understand how their business is faring and acts as a compass that points to whether they are taking the right path towards their goals or not. There are seven qualities a good Key Performer Indicator must possess to be effective: Relevant One of the characteristics of a real key performer indicator is how relevant they are. The right decision makers should be in control of carrying out precise KPIs. For example; a KPI that asks, “How do we get these products to our customers”...

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Successful Hotel Marketing Plan

Have you ever wondered how to create a successful marketing plan in the hospitality industry? We’re to help with a list of seven essential steps for creating something that will help in the short term and the long run. By reading our list, you’ll be in a better position to market your hotels in Dubai or anywhere else in the world. Advertising doesn’t have to be a hassle. We have more information on keeping it as easy as possible at the end of the article. Achieve Success with Your Marketing Plan Here are seven things you must do in...

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