The Fourth of July is not far off, especially if you are faced with creating a marketing strategy for this year’s Independence Day sales. You know that there are particular symbols, colors and themes most companies use for their Fourth of July promotions; and although you do not wish to totally neglect these themes, you do not want to appear just like your competitors do. What you require is a huge draw.
Amazing sales, lower prices and other offers provide massive numbers of buyers to your business; however sometimes even this isn’t enough to rival the competition. Everything else being equal, you should have an Independence Day hook that is larger than life to get some free press, and new business. Here are just a few ideas that might inspire you.
Break a Fourth of July record
Records are designed to be broken, since many people are off work in the week of July 4th means it provides the greatest opportunity to regale crowds with a world record-breaking effort. Look at the Guinness Book of World Records website to see what records are relevant to your business or industry, exactly what might be possible to break and interesting to observe. You could attempt to break a “largest crowd doing a particular thing” record, or you could invite somebody to try to break a world record as a crowd merely watches (while your team passes out brochures, business cards, flyers and promotional items).
Sand Sculptures
If there’s a beach nearby together with a localized interest, you can challenge people to attend a Statue of Liberty or Liberty Bell sand sculpture contest. If that is too difficult offer a discount to anyone who comes to your place of business dressed in a 4th july outfit. The most realistic, original and/or humorous will win. Alternatively, you can place a mascot at street-side to grab attention and bring customers to your sale.
Invite Someone Speak on a Specialist Subject
Sponsor a neighborhood cookout and ask local political leaders and state and federal representatives to attend, speak and socialize with the crowd. The opportunity to meet a well-known politician can be just the pull you’ll need; along with the ability to speak to one’s representative in such an informal setting rings of liberty. Be sure to promote your event with postcards, flyers, posters, brochures and press releases.
