Director’s Role in Strategy and Marketing – The highly practical course looks at the principal approaches to marketing and strategic direction and gives delegates the tools to effectively lead the strategic process, as defined by their role. In addition, it pinpoints the key parts of this process and facilitates their exploration and practice.
By the end of the programme, participants will have developed:
- A clear understanding of the board’s role in strategic development & implementation
- A range of techniques to support the strategic process
- A deeper insight into how the board designs, implements & monitors marketing strategies
- An understanding of other business directors’ approaches to marketing
- Event: Training
- Dates: May 25th 2016 (3 day)
- Venue: London, England
- Price: £2,635 +VAT
More information: Institute of Directors
