Charity campaigning has taken on added importance in recent years and while there are many people who become campaigners, there are still crucial questions that remain. Namely, what is it that makes people decide to become campaigners and also, what can we do to inspire more people to take on this pivotal role in modern society?
There are major social challenges facing us on a daily basis and it can be difficult to encourage people to campaign about issues that do not readily effect their existence. For example, a town hall meeting about repairing a traffic light or a left hand turn will often receive more attendance than a public gathering about a current social issue.
Now that we live in an age where information has never been more accessible, the level of concern regarding social issues as at an all-time high. However, a relatively small number of people have made the decision to actively campaign and it can be tough to discern why some people will and some people won’t.
To understand this dichotomy, you’ll need to understand the three different types of campaigners. Let’s take a closer look at each category.
Adversity Driven Campaigners
These campaigners have been through traumatic experiences involving the issue that they are campaigning about and their main objective is to stop it from happening to others. They are driven by the pain that they were subjected and they campaign as a means of channeling that pain into a positive goal.
A campaigner who is dedicated to their cause because of a personal experience is typically the most effective of all, as their words have a much greater sense of gravity than someone who has not gone through the same event in the past.
Dynasty Campaigners
A dynasty campaigner is someone who does come to the world of charity campaigning on their own, because they were already born into it. They are raised in a family that cares deeply about the world around them and campaigning is second nature to them. Because of their upbringing, they prefer not to work in the world of charities and politics.
Their families are socially active and imprint the proper values on them at a very young age. The ideas that spark social change come naturally to them as a result.
Convert Campaigners
These campaigners are recruited by peers and swayed to join the cause by friends and family members. This group is particularly interesting, as there is a sense that even those who begin with an opposing point of view can eventually be swayed.
It is the third and final group that can be persuaded to join the fight against societal issues. People often lack passion for causes because of a lack of knowledge, not a lack of desire. While these groupings are certainly not scientific or ironclad, they do lend some interesting insight into the world of charity campaigning and the motivations of those who choose this path.
