The importance of having a smartphone in this modern day cannot be overemphasized. One in every 5 persons you meet every day has a smartphone. This is for an obvious reason; a smartphone bringswhat is happening across the world closer to the user.
Smartphones are used for different purposes. They are used to get first-hand information. For instance, you can access CNN, BBC and other news media on the go to gain insight on world happenings in real time. People all over the world were able to keep up with the US elections as they happened partly because they owned or could use a smart phone.
Business owners and marketers are able to easily connect to their customers/clients easily via smartphones. The advent of video and voice calling applications or features on applications like WhatsApp also have far reaching effects on businesses.
A look at gender and age shows that by gender, women use smartphones more than their male counterparts. This could be because women are more fascinated by things like this than men. Most of these women use it to communicate and keep in touch with their families and friends on social media platforms. Some of them check blogs to keep in touch with social events.
Looking at smartphone users by age shows that smartphones are owned mostly by adults between the ages of 18-40. People in this age range are known to understand the workings of the smartphones better than younger or older people. Most of the people in this category are either students or adults who are in some form of (self) employment. Students use smartphones to make their school work easier, thanks to search engines like Google.
Employers and employees also use smartphones to make their jobs easier. Smartphones are like mini-computers. This category of people is able to send and receive emails between themselves, and type and edit PDF and other documents on their smartphones. There is also an application that enables them scan documents as efficiently as an actual scanner. Work, thus, becomes easy and enjoyable
Business owners and marketers are also in this category of people between the ages of 18-40. They use the smartphone to reach out to their consumers, customers or clients.
Asides the school, work and business angles. Adults between the ages of 18-40 use smartphones to connect with themselves. They make friends and engage with people over different social media platforms like Facebook, Facebook Messenger, WhatsApp, Twitter, Instagram etc.
There is also the issue of convenience, like shopping online over one click and getting whatever you ordered within hours or a few days.
These and many other reasons shows and explains that adults between the ages of 18-40 use smartphones more than younger or older people
